To celebrate the fact that we are now expanding Native Native to Nice we thought we would share some of the trends that are emerging on the Cote d'Azur.
1. Development of co-working spaces
There are a number of co-working spaces that have opened up on the Côte d'Azur in the last couple of years. Le Labo co-working is a large co-working space based in Nice that not only provides office space but also an eco-system of resources for photographers, start-up founders, freelancers and small businesses. Their motto is to 'share more than space' which echoes the ethos of other co-working spaces that are already well established in Paris. It's great to see this kind of solution for small businesses available elsewhere in France.
2. International fashion brands opening up in the region
The opening of Polygone Riviera in October 2015 demonstrates how major fashion and lifestyle brands are continuing to invest in the Côte d'Azur. With over 150 shops and boasting over 70,000m2 the shopping centre welcomes brands such as Primark, Forever 21, Reiss, Uniqlo, & Other Stories and Cos to the region between Nice and Antibes. The shopping centre features a number of works of art by internationally renowned artists such as Daniel Buren, Anthony Gormley, Sacha Sonso, Ben and César.
It's great to see how the French Riviera is evolving and whilst it is aready celebrated as a region that is rich in art and cultural heritage it's great that it is now becoming a destination for innovation and provides a number of resources for residents as well as tourists.
We are really excited to be developing Native Native in this region of France and there are plenty of opportunities to host pop-up events and work with French brands in Nice.