Following the success of the Vente Privée and Le Ginge events we organised this year for Ted Baker, the brand asked us to work on a very special Christmas event in its Paris store.  

Image courtesy of Studio French Blue

Image courtesy of Studio French Blue


CONCEPT DEVELOPMENT - We developed the concept for an exciting calligraphy themed event in the store which was part of a series of Christmas events in the UK. 

TALENT MANAGEMENT - We arranged for the talented calligraphy artist Joy Fairclough from Studio French Blue to personalise Christmas sacks which were given away to customers with each purchase. We fully briefed the artist before the activity and coordinated the approval of a personalised sample of the sack before the event.


This Christmas event was effective at driving sales and creating buzz in store during the busy festive period. Around 50 Christmas sacks were personalised and given away during the event. Customers were delighted by the opportunity to be able to give a personalised sack as a gift and so this calligraphy event successfully incentivised customers to purchase an item from the AW16 collection.

If you would like to organise a calligraphy themed event get in touch!