In Autumn 2015, FANCLUB a new British knitwear brand based in East London, asked us to manage the PR campaign to launch its AW15 collection and promote the brand in the British media in the run up to Christmas. FANCLUB's collection combines high-quality knitwear with a playful sense of humour. Our PR campaign specifically focused on FANCLUB's selection of knitwear accessories and sweaters which are beautifully made from 100% lambswool that is spun in the Yorkshire Pennines.
We wrote the press release announcing the launch of the AW16 collection and seeded it out to our contacts with the UK fashion and consumer press. We specifically targeted the shopping and product pages in top tier press as well as 'winter warmer' features whilst leveraging opportunities for coverage on social media.
Here is a round up of some of the pieces in the collection and the media coverage we generated for the brand in the national press, fashion and women's magazines and online publications.
In homage to one of the world’s ultimate celebrity power couples FANCLUB morphed Kim Kardashian and Kanye West into a super-sweater. Kim and Kanye were cut and pasted into an amusingly seamless portrait for this festive celebrity themed jumper. The launch of the KimYe sweater proved to be a big hit in consumer press in the run up to Christmas which resulted in media coverage on Glamour online, Timeout and FT Weekend magazine as well as regional press because we successfully sold the story in to the Press Association.
For more information visit www.wearefanclub.com