For this week's 'Creative Monday' feature we caught up with London based designer Zeena Shah. Having graduated with a BA in printed textile design from Chelsea School of Art and  inspired by her love of Scandinavian textiles, fabric, screen printing and her growing  pattern collections, ‘Zeena’ was launched in June 2010. All her products are crafted in her East London studio making each item truly unique. We caught up with Zeena to find out more about her beautiful creations, inspirations, and her favourite people to follow on social media...

Image credit: Zeena Shah

Image credit: Zeena Shah

- How has social media helped you raise awareness of your work?

Social media has been such a valuable tool in growing my brand and raising the awareness of my brand and what I do. It is so important to market yourself on these channels if you are a small business like mine. I am pretty obsessed with all things social media so that helps too! and have made some really lovely friends too in the process.

- Do you refer to any blogs for inspiration?

I don't really look at blogs very often, mostly I just don't have the time but also I like to gather my inspiration from nature and my surroundings. I have recently been out collecting lots of autumn leaves for a print project in my new book. I also love to travel to find inspiration otherwise you can end up just creating the same things over and over again.

-  Who are your favourite instagrammers?

I love emilyquinton - her feed is always so beautiful and wonderfully fresh.

wintersmoonuk are full of beautiful vintage objects, colour and pattern that I love. I also adore esme_winter's feed, mostly because I am lusting after her stationary collection.

Image credit: Zeena Shah

Image credit: Zeena Shah

- What projects have you got in the pipeline? 

I'm very excited to be working on my first book, it will feature 20 projects that you can print & sew at home, it's keeping me rather busy and will be out next year. I'm also gearing up for Christmas here are the studio, designing some new goods for the upcoming Renegade Craft Fair and Shoreditch Design Triangle events as well as running monthly screen printing workshops from my East London studio

Image credit: Zeena Shah

Image credit: Zeena Shah

- Your favourite think to... eat?

I am obsessed with pistachios at the moment... and have been baking Ottolenghi's lemon & pistachio cake for my workshops mmmmm.

- Your favourite thing to...make?

I have to say cushion here, there is nothing more satisfying than turning a printed piece of fabric into a pillow.

- Your favourite thing

Right now it's cooking! I love eating and entertaining so it's my perfect hobby! 


*More details about Zeena's work can be found on her website: